While working on the new Jalou telephone, Sony Ericsson has invited Dolce&Gabbana fashion house to design a limited line of the new phone. Although their luxury version comes with basically the same features as a regular phone, special Jalou line will also contain display-turn-mirror, pedometer, gold accents plated in 24 carats and preloaded Dolce&Gabbana brand info. The phone comes in a dusty rose color matching Rose the One fragrance.
Although the price of the new technology miracle is not decided yet, the advertising campaign has already started. And I must admit, it's a good campaign - both for a telephone producer and a fashion house.
“The film is about bad girls desiring an object more than anything, and we felt this was the best way to reflect the key qualities of Jalou by Dolce&Gabbana. The mood has a gangster theme, combined with a style, sexiness and humour of Helmut Newton and Guy Bourdin. The style is luxurious and the colours and lighting used throughout are reminiscent of the phone, which is all about glamour, fashion, strong women and fun,” said Cyril Guyot, director of the commercial, who's been working rather with fashion designers, then cellphone companies.
Oh, and by the way, if you haven't noticed, the models (who are still unidentified) wear Dolce & Gabbana Winter 2010 collection. "The link with the Dolce & Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce & Gabbana clothing, use the Jalou by Dolce & Gabbana phone and embrace our world in general," say Domenico and Stefano. source: Sassy