News of the week 27.04.08.

Claire Danes to take over Gucci jewelery campaign from Drew Barrymore. "Claire Danes is a modern icon and one of the most interesting young actresses on the international scene. Claire’s sensual, confident beauty and her passionate, independent and strong character embodies today’s Gucci woman," said Frida Giannini. Claire will be photographed by Inez & Vinoodh. The campaign is due to break out this fall.

Kate Hudson to front David Bubaii hair care collection campaign for Wild Aid. Kate not only was photographed for the campaign with those cute lion cubs, but also took part in creating the natural cosmetics - free of sulphates and parabens. The main theme of the new hair care and styling line is "the nature in beauty and the beauty in nature".

Sofia Coppola and Francis Ford Coppola to be the new duo of Louis Vuitton Core Values Campaign. The father and the daughter were photographed recently in Argentina by Annie Leibovitz. They will join the same Mikhail Gorbachev, Steffi Graf and Andre Agassi, Keith Richards, and Catherine Deneuve who have already been featured in the Louis Vuitton ads.

Victoria Beckham was reportedly asked to style a new movie by Tom Cruise. After her DvB range failed to sell, it's the last chance for Posh to get into the fashion industry.